ServiceMaster Recovery Services and ServiceMaster Restore will be the title sponsor for the NASCAR Nationwide Series race in Phoenix, Arizona that is scheduled for November 9, 2013. This is the first race entitlement for ServiceMaster who is also the sponsor of yellow-flag periods for cleaning and restoring the track at the races.
Involved in the sport since 2009, ServiceMaster continues to look at ways to leverage investment, get the brand message out as well as connect with the NASCAR community and fans.
ServiceMaster’s Yellow Flag Caution Period sponsorship connects with racing fans and customers because our teams work quickly and professionally to clean, dry and restore race tracks to normal conditions, much the same way our professional service teams and technicians across the country serve homes and businesses every day.
You may remember seeing the fluke incident between NASCAR drive, Juan Pablo Montoya and a ServiceMaster jet dryer truck last year at the Daytona 500. Montoya lost control of his car and crashed into a ServiceMaster jet dryer vehicle. Jet fuel from the track dryer immediately caught fire and sent flames rising approximately 20 to 30 feet into the air. Thankfully nobody was injured
ServiceMaster Restore is market leaders in cleaning and disaster restoration.